As well as shooting the new Spring/Summer 2019 Collection the brief also asked for a story the customer can relate to. They need to be able to see themselves in the images and be inspired to go out at the weekend and explore. After a morning exploring the Northern Fells of the Lake District we headed out for a camp atop one of the England’s most famous mountains, Helvellyn. Thorough planning and an adjustable itinerary meant we were able to adapt to the weather around us, and really capitalise on what was a beautiful couple of days in the mountains.

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