Monster Energy

I worked with Monster Energy to create a social media campaign promoting their latest range of canned coffee drinks. The campaign message was Start Strong, with the key focus on embracing the morning with help from Espresso Monster.

I spent some time scouring maps and satellite images searching for a shoot location before settling on the North Ridge ascent of Cùl Beag. With the help of Google Earth I found a shot, taken from the peak’s lower, second summit of Meall Dearg. The composition would feature the bold silhouette of the ridge with the impressive and bold outline of Stac Pollaidh in the background. Armed with our radios and cameras me and Sarah Rodgers headed up in the darkness, capturing the story on the ascent before branching off to line up for the shot. After communicating via our radios and feeling that the shoot was a success we regrouped in the middle to shoot some further product and detail shots.

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